/app/analytics) is your command center for tracking the effectiveness of your referral campaigns. It provides real-time data on everything from link generation to revenue attribution.
Key Metrics Definitions
Top Level Stats
| Metric | Definition |
|---|---|
| Referral Count | The total number of unique referral discount codes generated by your customers (referrers). |
| Visits | The number of unique store sessions initiated by clicking a referral link. |
| Valid Orders | Orders placed using a referral discount that have not been cancelled or returned. Self-referrals are excluded. |
| Sales Volume | The total Gross Merchandise Value (GMV) of all Valid Orders. |
Engagement & Performance
| Metric | Definition |
|---|---|
| Conversion Rate | (Valid Orders / Referral Visits) * 100. Measures how effectively referral traffic converts to sales. |
| Click-Through Rate (CTR) | (Referral Link Clicks / Widget Impressions) * 100. Measures how appealing your referral offer is to potential referrers. |
| AOV (Referrals) | Average Order Value of orders generated via referrals. Compare this to your storewide AOV to see if referred customers spend more. |
| WhatsApp Shares | Total number of times a referral message was successfully sent via WhatsApp. |
Order Breakdown
- Self-Referrals: Orders where the referrer and the referee appear to be the same person (detected via email or IP matching). These do not generate rewards.
- Cancelled Referrals: Orders that used a referral code but were later cancelled or refunded. Rewards are voided for these orders.
- Orders without Referral Code: Referrals tracked via cookie/link click but where the user didn’t apply the specific discount code (if applicable).
Conversion Funnel
The funnel visualizes the customer journey from sharing to purchasing:- WhatsApp Message Sent: The top of the funnel. Number of invites sent out.
- People Visited: The middle of the funnel. Recipients who clicked the link.
- People Bought: The bottom of the funnel. Visitors who completed a purchase.
Data Tables
Referral Details
A detailed log of every referral action.- Referrer: Name/Email of the person who shared.
- Referee: Name/Email of the person who bought (if an order occurred).
- Status:
Pending,Paid(Reward given),Cancelled, orSelf-Referral. - Date: Timestamp of the event.
Event Analysis
Breakdown of events by type and source.- By Source: See if users are sharing more via
WhatsApp,Copy Link, or thePost-Purchase Widget. - By Type: Granular counts of
LINK_GENERATED,LINK_CLICKED,ORDER_PLACED, etc.