Campaign Structure
A campaign consists of three main components:- Incentives: What do users get?
- Messaging: What do users see?
- Audience: Who can participate? (Currently open to all valid customers)
creating a Campaign
To create or edit a campaign, navigate to Campaign Settings.Discount Strategies
Referbro supports two primary discount types:- Fixed Amount: A specific currency amount (e.g., $10 off). Best for maintaining margins on lower-value orders.
- Percentage: A percentage of the subtotal (e.g., 10% off). innovative for high AOV stores.
Field Reference
| Field | Type | Description |
|---|---|---|
| Minimum Subtotal | Currency | The minimum cart value required for the friend’s discount to apply. |
| Referrer Reward | Currency | The amount of cashback or credit the referrer earns after a successful referral. |
| Active Status | Boolean | Toggle to pause or resume the campaign. |
Discount Codes
When a campaign is active:- For Referrers: Unique referral codes are generated for customers.
- For Referees: When a referee clicks a link, they receive a discount code (generated based on the campaign settings) to use at checkout.
Note: Updating the campaign settings (e.g., changing the discount amount) will apply to future referrals. Existing codes may need to be updated using the bulk update API if necessary.