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WhatsApp messages in Referbro are triggered at specific “Touchpoints” in the customer journey. Each touchpoint can be mapped to a specific Template.

1. Manual Share (Widget)

Trigger: When a user manually clicks the “Share on WhatsApp” button inside the Refer & Earn widget (Storefront or Checkout).
  • Context: The user is actively trying to refer a friend.
  • Template Strategy: Use a direct, first-person message.
  • Example: “Hey! I found this cool store. Use my link for $10 off!“

2. Post-Purchase Nudge

Trigger: A configured time (e.g., 1 hour) after a customer places an order.
  • Context: The customer is happy with their purchase. This is the highest converting moment.
  • Template Strategy: “Love your order? Gift your friends a discount and earn rewards manually!”
  • Note: This is an automated message sent by the business to the customer, encouraging them to share.
  • Important: To ensure Delivery Notification and Post Delivery Followup messages are sent correctly, please verify that orders are marked as Delivered in your Shopify Orders.

3. Referral Reward Notification

Trigger: When a friend successfully places an order using the referrer’s code.
  • Context: The referrer has earned a reward. A moment of delight.
  • Template Strategy: “Great news! Your friend bought something. You’ve earned $10 cashback. Keep sharing to earn more!“

4. Successful Referral (Friend)

Trigger: (Optional) When a friend signs up or clicks the link.
  • Context: Confirming the discount is active.
  • Template Strategy: “Welcome! Your $10 discount is ready to be used at checkout.”