What is Segmentation?
Customer segmentation in Referbro automatically restricts referral discounts to new customers only.
This prevents existing customers from using a friend’s referral code on themselves, ensuring your referral program drives true acquisition.
How it works automatically
When you create an active campaign:
- Referbro automatically creates a “Customers with no purchases” customer segment in your Shopify Admin (under Customers → Segments).
- The referral discount code generated for each referrer is strictly linked to this segment.
- This ensures that only true new buyers can apply the discount code at checkout.
- Because this is enforced at the Shopify level, it works securely and automatically behind the scenes.
There is no manual configuration required for this feature, it’s built into every campaign.
Best practice: You don’t need to do anything. Segments are created and maintained seamlessly by Referbro to protect your margins and reward genuine referrals.