Template Library

Below are ready-to-use WhatsApp template examples for Referbro touchpoints. Copy and customize these for your brand, then create them on your WhatsApp provider’s platform. When you’re ready to map approved templates in the app, use the WhatsApp templates setup Scribe.

Templates must be approved by Meta before they can be used. Submit them on your provider’s platform (e.g., Pragma, Meta Business Suite) and wait for approval before mapping them in Referbro.

1. Referral Invitation

Trigger: Customer clicks “Share on WhatsApp”

Hey! 🎉

We’ve generated a referral link for you.
Share it with friends, and they'll get {{1}} OFF, while you earn {{2}} when they buy.

👇 Tap to shop using this link: {{3}}
See you there!

{
  "body.1": "{{FRIEND_REWARD}}",
  "body.2": "{{CREDIT_AMOUNT}}",
  "body.3": "{{REFERRAL_LINK}}&source=widget",
  "languageCode": "en"
}

Hey! 🎉

We’ve generated a referral link for you.
Share it with friends, and they'll get ₹500 OFF, while you earn ₹500 when they buy.

👇 Tap to shop using this link: https://yourstore.com?ref=JOHN-AB12&source=widget
See you there!

2. Order Confirmation

Trigger: After customer completes an order

Thanks for your order, {{1}}! 🛍️

Love what you got? Share with friends — they get {{2}} OFF, and you earn {{3}} when they buy!

Share now 👇
{{4}}

{
  "body.1": "{{FIRST_NAME}}",
  "body.2": "{{FRIEND_REWARD}}",
  "body.3": "{{CREDIT_AMOUNT}}",
  "body.4": "{{REFERRAL_LINK}}&source=order",
  "languageCode": "en"
}

Thanks for your order, John! 🛍️

Love what you got? Share with friends — they get ₹150 OFF, and you earn ₹150 when they buy!

Share now 👇
https://yourstore.com?ref=JOHN-AB12&source=order

3. Delivery Notification

Trigger: When the order is marked as delivered

Your order has arrived, {{1}}! 📦

Loved what you got? Share with friends and earn {{2}} for every friend who buys.

Spread the love 👇
{{3}}

{
  "body.1": "{{FIRST_NAME}}",
  "body.2": "{{CREDIT_AMOUNT}}",
  "body.3": "{{REFERRAL_LINK}}&source=delivery",
  "languageCode": "en"
}

Your order has arrived, John! 📦

Loved what you got? Share with friends and earn ₹150 for every friend who buys.

Spread the love 👇
https://yourstore.com?ref=JOHN-AB12&source=delivery

4. Post Delivery Followup

Trigger: X days after delivery

Hi {{1}}! 😊

It's been a few days — how are you enjoying your purchase? Your friends would love it too!

Share your link and earn {{2}} for every friend who buys 👇
{{3}}

{
  "body.1": "{{FIRST_NAME}}",
  "body.2": "{{CREDIT_AMOUNT}}",
  "body.3": "{{REFERRAL_LINK}}&source=followup",
  "languageCode": "en"
}

Hi John! 😊

It's been a few days — how are you enjoying your purchase? Your friends would love it too!

Share your link and earn ₹150 for every friend who buys 👇
https://yourstore.com?ref=JOHN-AB12&source=followup

5. Post-Referral Follow-up

Trigger: After a successful referral

Great news, {{1}}! 🙌

Your friend just used your referral link and placed an order. Your reward of {{2}} will be credited after the return window.

Keep sharing to earn more! 👇
{{3}}

{
  "body.1": "{{FIRST_NAME}}",
  "body.2": "{{CREDIT_AMOUNT}}",
  "body.3": "{{REFERRAL_LINK}}&source=post_referral",
  "languageCode": "en"
}

Great news, John! 🙌

Your friend just used your referral link and placed an order. Your reward of ₹150 will be credited after the return window.

Keep sharing to earn more! 👇
https://yourstore.com?ref=JOHN-AB12&source=post_referral

6. Referrer Delivery Notification

Trigger: When a referred friend’s order is delivered

Hey {{1}}! 🎁

Your friend just received their order — they're going to love it! Your reward will be credited soon.

Keep sharing to earn even more 👇
{{2}}

{
  "body.1": "{{FIRST_NAME}}",
  "body.2": "{{REFERRAL_LINK}}&source=referrer_delivery",
  "languageCode": "en"
}

Hey John! 🎁

Your friend just received their order — they're going to love it! Your reward will be credited soon.

Keep sharing to earn even more 👇
https://yourstore.com?ref=JOHN-AB12&source=referrer_delivery

7. Reward Notification

Trigger: When referrer’s receives a reward

🎉 Congratulations, {{1}}!

You've earned {{2}} from a successful referral. Your reward has been credited to your account.

Use this link to auto-apply your discount on your next purchase! 👇
{{3}}

{
  "body.1": "{{REFERRER_NAME}}",
  "body.2": "{{DISCOUNT_VALUE}}",
  "body.3": "{{DISCOUNT_URL}}",
  "languageCode": "en"
}

🎉 Congratulations, John!

You've earned ₹150 off from a successful referral. Your reward has been credited to your account.

Use this link to auto-apply your discount on your next purchase! 👇
https://yourstore.com/discount/SAVE-123

Reward Notification variables depend on the configured referrer reward type:

Gift Card: Use {{REFERRER_NAME}}, {{GIFT_CODE}}, {{PRODUCT_NAME}}, {{GIFT_URL}}
Discount Code (Flat/Percentage): Use {{REFERRER_NAME}}, {{DISCOUNT_CODE}}, {{DISCOUNT_VALUE}}, {{DISCOUNT_URL}}
Store Credit: Use {{REFERRER_NAME}}, {{CREDIT_AMOUNT}}, {{CURRENCY_CODE}}, {{BALANCE_AFTER}}
Cashback (Razorpay Payouts): Use {{REFERRER_NAME}}, {{PAYOUT_AMOUNT}}, {{UTR}} — sent after Razorpay processes the payout. See Razorpay Payouts Setup.

Do not mix gift, discount, and cashback placeholders in the same template unless your flow guarantees those values are present.

8. Nudge Reminder

Trigger: Scheduled reminder for dormant referrers

Hey {{1}}! 👋

You haven't shared your referral link in a while. Your friends are missing out on {{2}} OFF!

Share now and earn for every friend who buys 👇
{{3}}

{
  "body.1": "{{FIRST_NAME}}",
  "body.2": "{{FRIEND_REWARD}}",
  "body.3": "{{REFERRAL_LINK}}&source=nudge",
  "languageCode": "en"
}

Hey John! 👋

You haven't shared your referral link in a while. Your friends are missing out on ₹150 OFF!

Share now and earn for every friend who buys 👇
https://yourstore.com?ref=JOHN-AB12&source=nudge

9. Cashback Payout Link

Beta Feature — This template is shown in WhatsApp Settings only when Razorpay Payouts is enabled. Contact arjun@referbro.com to enable it for your store.

Trigger: When a cashback payout link is created for the referrer

Hi {{1}}! 💸

Your cashback of {{2}} is ready. Open this link to add your UPI or bank details and claim it:

{{3}}

{
  "body.1": "{{REFERRER_NAME}}",
  "body.2": "{{PAYOUT_AMOUNT}}",
  "body.3": "{{PAYOUT_LINK}}",
  "languageCode": "en"
}

Hi John! 💸

Your cashback of ₹150.00 is ready. Open this link to add your UPI or bank details and claim it:

https://rzp.io/i/abc123

This message is sent when the claim link is created — before money moves. After Razorpay processes the payout, configure the Reward Notification template with {{PAYOUT_AMOUNT}} and {{UTR}}.

CTA Button Configuration

A Call-To-Action (CTA) URL button allows your customers to seamlessly share a customized message provided by your brand with a single tap. This is applicable to all templates in the library. When creating templates in your WhatsApp provider (e.g., Meta, Pragma), configure a URL Button:

Button Text: Share on WhatsApp (or similar)
Base URL: https://server.referbro.com/whatsapp/share?referralCode=
URL Variable (e.g., {{1}}): This parameter needs to be mapped like button.url.0.1 in your JSON parameter mapping, using {{REFERRAL_CODE}} (and optionally &source=...).

The exact parameter mapping format changes based on your specific WhatsApp provider (e.g., Meta vs. Pragma). Please check your provider’s setup documentation on how to correctly map button URL fields in your JSON payload.

Tips for Writing Templates

Do not start or end with a variable — Avoid placeholders like {{1}} at the beginning or end of text; keep clear context before and after each variable.
Number variables sequentially — Always use placeholders in chronological order ({{1}}, then {{2}}, then {{3}}, etc.). Never use {{2}} before {{1}}.
Separate nearby variables — Do not place placeholders back-to-back (for example, {{1}} {{2}}). Add words or punctuation between them so intent is clear.
Body length limit: 1,024 characters max — Keep message bodies within Meta’s limit to avoid approval issues.
Header length limit: 60 characters max — Keep headers concise and compliant.
Button length limit: 25 characters per button — Keep CTA labels short and readable.
Use emojis sparingly — 1–2 per message adds personality. More than that looks spammy.
Include a clear CTA — Every message should end with a link or button to take action.
Personalize with {{FIRST_NAME}} — Messages with the customer’s name have significantly higher engagement.
Track sources with &source= — Append &source=touchpoint_name to your referral links to see which messages drive the most conversions in Analytics.

For faster setup, paste your approved template text and Referbro placeholder docs into ChatGPT (or any AI agent) and ask it to generate the full Referbro parameter mapping JSON. Review the output once before saving in WhatsApp Settings.

Getting Started

Core Features

WhatsApp Integration

Automation

Recipes

Affiliates (Beta)

Razorpay Payouts (Beta)

Guides

1. Referral Invitation

2. Order Confirmation

3. Delivery Notification

4. Post Delivery Followup

5. Post-Referral Follow-up

6. Referrer Delivery Notification

7. Reward Notification

8. Nudge Reminder

9. Cashback Payout Link

CTA Button Configuration

Tips for Writing Templates

​1. Referral Invitation

​2. Order Confirmation

​3. Delivery Notification

​4. Post Delivery Followup

​5. Post-Referral Follow-up

​6. Referrer Delivery Notification

​7. Reward Notification

​8. Nudge Reminder

​9. Cashback Payout Link

​CTA Button Configuration

​Tips for Writing Templates

1. Referral Invitation

2. Order Confirmation

3. Delivery Notification

4. Post Delivery Followup

5. Post-Referral Follow-up

6. Referrer Delivery Notification

7. Reward Notification

8. Nudge Reminder

9. Cashback Payout Link

CTA Button Configuration

Tips for Writing Templates