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What is Post-Delivery Followup?

Post-Delivery Followup is an automated WhatsApp message sent a configurable number of days after an order is marked as delivered. It encourages customers to share their referral link after they’ve had time to use and enjoy the product. Unlike manual Nudges, post-delivery followups are fully automatic — once configured, they run without any manual intervention.

How It Works

  1. A customer’s order is marked as Delivered in Shopify.
  2. Referbro schedules a follow-up message for X days later.
  3. A background job sends the WhatsApp message at the scheduled time.
  4. The message includes the customer’s unique referral code and link.

Configuration

1. Enable the Template

Go to Apps → Referbro → WhatsApp Settings and configure the Post Delivery Followup Template (postDeliveryFollowupConfig):
  • Template ID — The approved template name from your WhatsApp provider.
  • Template Parameters — JSON parameter mapping (see Template Reference).
  • Days after delivery — How many days to wait after delivery before sending (default: 7 days).

2. Ensure Delivery Status Syncs

Comparison with Other Touchpoints

FeaturePost-Delivery FollowupDelivery NotificationNudges
TriggerX days after deliveryImmediately on deliveryManual
Automatic✅ Yes✅ Yes❌ No
Best forProduct-experienced customersFresh delivery excitementDormant referrers
TemplatepostDeliveryFollowupConfigdeliveryConfignudgeConfig